Tag Archives: pure beginnings

Have you met Finn & Fern yet?

Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their newest product, their certified organic kids Fun Time Conditioning Shampoo with marula oil.

This latest addition to the Pure Beginnings brand is the perfect natural alternative to comparative conventional hair care offerings for children. Formulated specifically with children in mind, the Fun Time Conditioning Shampoo is extremely mild and does not contain parabens, silicones, sulphates, colourants or synthetic fragrances. Perfect for everyday use, it’s ideal for children with a normal to dry scalp. The shampoo helps maintains the natural moisture of the scalp and its rich lather won’t irritate little eyes, so bath time tears are kept at bay.

“This conditioning shampoo provides a gentle, all-in-one shampoo, and it completes our range of safe and effective hair care products for the whole family”.

Natural Oils which complement the hair and scalp:

Pure Beginnings always considers the impact that its products have on the natural environment of the skin and hair. Their new, all-in-one conditioning shampoo contains Marula oil, organic baobab fruit extract, organic aloe and organic Rooibos. The mild surfactants do not strip the hair of natural oils, and each of the ingredients used plays an important role in ensuring the skin and scalp are nurtured and protected. Marula oil assists in sealing damaged hair strands and locking in moisture, baobab fruit extract nourishes dry hair, whilst organic aloe aids in calming and soothing the scalp.

“This Conditioning Shampoo has been specially formulated for children of all ages. Safe for even the most sensitive skin and scalp, you can use it with complete peace of mind, no matter the age of your child”, says Bruce Moore-Gordon, owner of Pure Beginnings.

“As a brand, we are committed to providing safe, effective and convenient products for the whole family, whilst still ensuring all our ingredients are of an organic and natural origin”, he continues.

Natural Ingredients:

Marula Oil is high in the antioxidants Vitamin C and E, as well as oleic acid, and helps to seal damaged hair and lock in moisture.

Organic Baobab Fruit Extract acts as a natural conditioner for the hair and scalp. It helps to detangle and moisturise dry hair.

Organic Aloe helps to soothe and calm the scalp.

Pure Beginnings Fun Time Conditioning Shampoo is certified organic with Ecocert, has sustainably sourced its ingredients through Phytrotrade Africa and is Vegan accredited. Available at Baby City, Takealot, Wellness Warehouse, Faithful-to-Nature and leading independent health stores.

Day Zero Survival Checklist, Naturally…

Guys. Remember when I wrote this post yeeeeeeeeeeeeears back on using 10L of water a day? And how funny it was because, really, it was so very unrealistic and so not real, and I could laugh about it because I had a gazillion liters of water in my taps and under my house and water was life and, well, I had plenty of it…

Well, how the tables have turned. Cape Town now finds itself in this real-life nightmare. This real-life nightmare which has gone from shock-horror scare tactics, and overracting about how bad it all is, to genuine scare tactics, queueing for water at the shops while trying to wrap our minds about lining up for a daily ration of water. Where? Who knows. How will it work? No one can quite tell us that either. SABC News keeps playing this segment highlighting how some rural communities have lived on a trickle of water for centuries, and while it is eye opening and inspiring, THIS IS CAPE TOWN. Wealthy, on the international stage, leading in arts and culture, Table Mountain, V&A Waterfront, best coffee shops in the world CAPE.TOWN.

So here we are: 

So, here’s my humble 2c on how we can defeat Day Zero. #defeatdayzero.

Firstly, I’ll gently nudge you into OBEYING the freaking rules set out by the City of Cape Town. In point form:

  • Amongst the most obvious…
  • Please don’t shower every day. You really don’t have to. If you smell good all the time we will start to judge you.
  • Collect grey water for EVERYTHING. (Please also store this safely! I have a toddler around the house so we are really careful about where and how water is stored).
  • Flush once a day (with grey water from the dishwasher or washing machine).
  • Wash your clothes and your dishes on ECO cycles. Test them and see which cycles use less water.

Secondly, my ECO-POINTERS:

My personal choices for the checklist below would be Nu-Eco hand sanitizer, Pure Beginnings biodegradable wet wipes (as well as mozzie spray, because those mozzies like water collection spots it seems!) and EcoPack‘s biodegradable bowls and cups for your home.

Also, as Wellness Mama suggests, you can use arrowroot powder as a dry shampoo alternative for bonde hair and Cocoafair cocoa powder for dark hair. I kid you not.

Also, go with a buddy to collect water at the spring, day or night. Consider it bonding time – turning a crisis into a standing coffee date (literally, standing).

Finally, some extra thoughts courtesy of EcoPack:

  1. Make a Stay Soft & water solution to spray clothes and hang up to dry
  2. Clean counters with disposable wipes
  3. Wash yourself with wet wipes
  4. Throw toilet paper used for urinating in a lined bin instead of the toilet – add sawdust or bicarb to control odor
  5. Fill toilet cistern with water instead of straight into the toilet
  6. Use microfiber cloths rather than sponges as they become unsanitary faster
  7. Ladies can extend the life of their underwear by wearing panty liners
  8. Use store bought water for drinking only
  9. Use biodegradable & compostable disposable cups, plates & bowls where possible to save water
  10. If you have to wash dishes, wipe as clean as possible with paper towels first
  11. Buy food that requires no water during preparation
  12. Wear fabrics like cotton that breaths to avoid odors from developing due to sweat & bacteria
  13. Use a bicarb & coconut oil mixture as deodorant as it is more effective than traditional store bought deodorants
  14. Use vinegar in a spray bottle for cleaning surfaces.

We’re in this together Cape Town! We really are. Let’s live like it.

Pic credit: www.ewn.co.za, www.msn.com, www.businesslive.co.za, www.ecopack.co.za, City of Cape Town.