Is Your Toothpaste Safe?

I bet you’ve never actually questioned it.

One more thing I had to rethink after I had kids was which toothpaste to buy them, and given the amazing number of options overseas, it was easy to make the best choice. Flouride or no fluoride? Cute organic brand, or cheap grocery store kind? Being a fresh greenie at the time, the choice was obvious.

Again, coming back to South Africa, I had to re-look at my options. Is it such a big deal which toothpaste you use? What is the big deal anyways? Have you ever really thought about it?


Well, turns out we DO have options, and they’re pretty straightforward.

This big deal around FLOURIDE?! Let’s dive into that a little more. According to Pure Beginnings, here’s why we consider it a big NO-NO.

Water flouridation and the use of fluoride in toothpaste has been questioned for years. The practice continues because proponents of its use argue that the doses are too low to effect us. The facts remain however that fluoride is a toxic chemical and various studies have linked its consumption to reproductive problems, lowered IQ, early puberty, abnormal thyroid function, arthritis, osteoporosis and even brain damage. Since children rarely spit all their toothpaste out (don’t we know it!) it is really important that they use a fluoride-free toothpaste to ensure they aren’t ingesting the toxic ingredient. Research reveals other ingredients, such as Xylitol, are safer, but equally effective, as fluoride in combating tooth decay. Pure Beginnings believes that using natural alternatives are a much better choice for your family.”

I agree one million percent. The safer alternative is out there and it is better for us. So what’s stopping us? My kids LOVE both the baby and kids flavours – berry (in the baby care range) and vanilla mint (in the kids range). In fact, they love it so much I have to hide it in between tooth-brushing sessions, or else they’d eat it all up.

Because these toothpastes still foam, you only need a little. Oh guys, I feel so safe and happy and confident using this product on my boys, and now our new little person. You can order some for yourself right here!

2 thoughts on “Is Your Toothpaste Safe?

  1. At what age do you recommend starting with pure beginnings toothpaste for children (my baby girl is 9 months with 4 teeth)? And can I use the adult toothpaste for my daughter?

    1. They have a baby toothpaste – for babies! So you could deffo start using that. Fluoride free! It’s the berry one. The kids one is the vanilla mint one. I’m sure you could use the adult toothpaste, but the kids ones are very cute and more fun/suited to kids re flavours etc. X

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