The Purest of Beginnings

It feels like we went overseas, came back, and everything was different. BOS iced tea is like the new ‘it’ drink and is available in every corner cafe and, much to my delight, Pure Beginnings Organic Skincare is available… every-where!

Having been attacked by mozzies upon our return to SA in mid-summer, I sent my hubby out to find a natural mozzie repellent, and voia la – we were officially introduced to the Pure Beginnings brand.

PB Insect repellant

As with all reviews, there is a plethora of overly-shmoozy things I could say about Pure Beginnings. I could say I love them because they’re EcoCert certified (so they cannot include any baddies such as propylene glycol/PPG/PEG, petrolatum, mineral oil, parabens, sulphated surfactants (SLS/SLES), DEA (Diethanolamine) / TEA (trethanolamine), phthalathes, DEP, DBP, DEHP, aluminium, fluoride, synthetic colourants & fragrances) or because they support African Communities and Biodiversity Conservation through fair trade and ethical sourcing (I love ethical). I could also say I love them because they use recyclable packaging and use only ingredients that are biodegradable and are approved by the Vegan Society, Beauty without Cruelty and Phytotrade Africa. It could also be because they have a good understanding of healthy (vs. bad) bacteria and consider optimising the beneficial bacteria in ones ‘body-ecosystem’. It really could be because of any of the above, right? Pssst… I like this last healthy bacteria bit in particular and it’s why I drink kombucha.

PB Eco Cert Certified

Buuuut, let’s pretend I didn’t say any of the above. I met them. In the flesh. So you can take my gushyness of Pure Beginnings to heart. They are RAD, they are trying to find better ways of doing things for you and your family, and they care.

Pure Beginnings genuinely believes in keeping your skin as pure as the day you were born by creating high quality, effective, organic skin care products that care for you and your family’s skin (and that are not harmful to the environment). Again, if you’ve read the post on why we cloth diaper, you’ll know this ‘skin as pure as the day you were born’ stuff was where I had my ah’ha moment, which has since changed everything.

Bum Cream

Pure Beginnings started out in 2007 with their focus being specifically Organic Baby and Organic Kids ranges and has since, expanded into a skin care brand for the whole family. Do I hear a ‘hoorah’? Since then Pure Beginnings has been the leading and most trusted baby and kids organic skin care brand in South Africa. Over these past 8 years, this family owned and run business has worked closely with mothers, midwives and child birth educators (and doulas!!) to develop a skin care range that meets the needs of babies and kids using the purest and safest natural and organic ingredients.

Surely you’ve seen these gorgeous products with the super adorbs child friendly characters…

Ollie the Owl

Max and Minky

…looky here! There’s a new addition to the troop (more info coming soon!)

Ruby the Rhino

The ranges are comprehensive. And there is a product for preeeeetty much everything you need. (I even used the baby bum cream to moisturize my dry, sniffly nose this winter)…

Organic Baby Care Range:

Within the Organic Baby Care range you’ll find: Baby Bum Cream, Berry Toothpaste, Bamboo Baby Wipes, Natural Aqueous Cream, Baby Lotion, Baby Wash & Shampoo, Teething Gel, 100% Natural Insect Repellent and a gorgeous Organic Baby Gift Set.

PB organic Baby care

My faves: No doubt the Berry Toothpaste is on my shopping list about once a month (my little one looooves teeth-brushing time!!). The Baby Wipes are fantastic and are my backup in case I run out of my homemade wipes. The Teething Gel sits on my night stand in case bubs gets fussy in the night. We also love the Bum Cream and the Insect Repellent. (The stick container makes it so easy to apply) .

Organic Kids Range:

Within the Organic Kids Care range you’ll find: Fun Time Bubble Bath, Fun Time Kids Wash, Kids Hygiene Hand Wash, Vanilla Mint Toothpaste and 100% Natural Insect Repellent.

My faves: The Bubble Bath is just the best (ask my kids!), as well as the toothpaste (again, we don’t have to fight over teeth-brushing time).

Organic Care Range:

And in the Organic (Family) Care range you’ll find: Deodorant, Shampoo and Conditioner, Shaving Cream, Body Lotion, Body Wash and Fresh Mint Toothpaste (and of course… the good old trusty insect repellent).

My faves: Fresh Mint Toothpaste! While my hubby is not sold on my homemade kind, this is what he always asks for. My dad also loves the shaving cream!

Pure Beginnings Body Wash

Please. Do yourself and your family a favour and get onto the Pure Beginnings bandwagon. You can find all of their stockists here (there are HEAPS so no excuses), and take a peek at the latest news on their blog, facebook and twitter pages. Prices of products range from R35 – R115, and it’s money well spent.

Whether we think about it all that much, we vote with our money. Just like the food we eat either helps or harms us, how we spend our money directly influences which companies thrive and which suffer. Let’s please choose WISELY as to how we spend our money and support local businesses. Let’s join together and support those who are making it easier for us to care for our families and for our environment.

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