Who doesn’t love a little pamper? Oh man. Any chance I get to kiss my little monsters goodbye and walk out the door guilt free on my way to some kind of spoil, I’ll take.
And so I was really excited to be invited to a launch by a new hair care brand called NAK. (Can I also add that the invite arrived with edible sweetness and was printed on Growing Paper? You’ve won me over already…). I was excited to have my hair washed and blow dried (more excited for the head massage as we always are, right?), but MOST excited that more hair care companies are thinking deeper about creating a product that is safer for us and the environment.
So let me introduce you: NAK meet us South Africans, South Africans meet NAK. NAK is an all Australian haircare company passionate about creating innovative and versatile haircare products for the professional hairdressing industry, salons, stylists and people like me, you know, us run-of-the-mill type.
Inspired by their unique location and Australian lifestyle (think summer, beach, snorkeling the Great Barrier Reef island holiday vibes), and influenced by their sun-drenched environment, surrounding oceans and majestic landscapes (which is a lot like Cape Town) NAK is launching 3 new ranges in South Africa in 2016. So for all of you thinking ‘should I move to Aussie?’… don’t worry – they’ve brought the good stuff to us.
We explored the AROMAS range which has 4 sub-ranges within it – blonde, curl, smooth and colour depending on your hair type and what you’re trying to achieve/enhance. Can you believe it, I went with the curl – something I’ve been fighting my whole life: the curl! And it was wonderful. ‘Curl’ and ‘wonderful’ in the same sentence – yep. I’ll admit it, I said it.
And before this sounds like a total la la la (blah blah blah) about them and why I love the product… Let’s look at what really matters (to me anyways):
NAK Aromas is sulphate free – their advanced formulations feature the latest in surfactant technology: ISELUX®. This delivers a gentle cleanse, is kinder to the skin and less likely to induce skin irritations.
It contains no parabens – ‘parabens’ is that sneaky little word that one needs to keep an eye out for on ingredient lists. It’s no good.
They are environmentally conscious and use vegan-friendly formulations, and use a beautiful blend of essential oils including lavender, patchouli and geranium. The hair care is enriched with ancient Moroccan Argan Oil and Almond milk proteins.
“AROMAS LUXE BOTANICALS bestows harmony and well-being to all hair types. A thoughtfully considered, environmentally conscious, vegan-friendly haircare range, where nature and science combine perfectly to naturally protect hair and skin”.
While admittedly they are not organic, this is a fantastic range if you want to make better choices in the hair care department, but find the extremely green, eco, organic shampoos and conditioners a little much. I know some people struggle with them (I’ve struggled with a few I’ve tried), but NAK is a beautiful combo of a haircare range making wonderful strides to BE more environmentally friendly, and remove some nonsense from their ingredient list, but still gives that glossy, healthy, smooth look and feel we all love.
The shampoos and conditioners cost R320 per bottle (for 275ml), and each range comes with its own extras. From oil sprays to blond end therapy, curl creme, curl serum, ends therapy, hydra therapy and smooth straightening creme – there are so many options to choose from.
NAK is now available in selected salons and on www.retailbox.co.za. For any further queries please contact firstname.lastname@example.org. Find them on Facebook or Instagram for news and updates.
Image credits: www.maurimoncadaphotography.