Thinking Organic

Back in Vancouver, when summer eveeeentually broke free, we would always scramble to sign up to receive a CSA box.

CSA stands for Community Supported Agriculture. This is a prepaid subscription to a farm’s produce for the season. Most CSA’s give shareholders a weekly supply of veggies, herbs, fruits and sometimes even eggs and meat. You know it’s fresh and you often have the opportunity to visit the farm and meet the people who grew your food. How rad? The prepaid CSA arrangement also makes it a source of financial security for the farmer. You’re a team. At the end of the day your food is fresh, seasonal, local and by getting involved you are supporting your local farmers. The best bit often was trying to identify unfamiliar produce items and Google how to use them in your meals that week.

So you can imagine my delight when I heard about Think Organic. They do a similar thing, but all year round, and so I jumped online, ordered my family budget bag of fruits and veggies, and wrote to Jamie Feldman, one of the founders – asking him about they got started here in Cape Town.

Here’s the scoop: Think Organic launched as an online shop in 2013 by himself and Natalie Coyne. After Jamie’s mom was diagnosed with cancer, part of her treatment included a diet change and organic juicing (I’m not surprised) and they thought to develop an online shop whereby they could promote the produce of local organic farms to like-minded people who are conscious about what they eat.

Natalie and Jamie source the produce from local farmers (now friends) and consider compostable packaging another important avenue to rethink (as should we). The Think Organic team love chatting to their clients, answering questions, and are working hard at building the community of farmers, organic consumers and green-friends. They know where all their food comes from and consider trust to be one of their highest priorities in the way they do business. Encouraging local farming also provides jobs for previously unemployed people in the surrounding areas, which is close to Jamie and Natalie’s hearts.

You can pop into their Kenilworth store (23a Putney Road) and build your own bag of all things organic (fruit, veggies, meats, seeds, breads, coffee, dairy products, and and aaaand) or grab a pre-packed bag. The budget bag costs R105 and the family bag is R155 (which I didn’t think was particularly expensive) and contains a variety of their choosing – similar to our Vancouver CSA boxes. There are also various pick up zones for easy collection convenience. This is what my bag looked like:

And this is what my littlie thought about it:

As they say ‘It all starts with a thought, so think organic‘.

If you have any questions, check Think Organic out at or email Jamie on

(Pictures taken by myself as well as taken from Think Organic’s Instagram account) 

Leave a Reply

Your email address will not be published. Required fields are marked *